National greetings card and gift retailer

Amplifying a retailer's reach with positive media narratives

Situation

Let’s Talk were appointed to promote a specialist retailer’s online and physical store expansion to the retail, business and regional media.

Focus on the dissemination of good news stories to enhance brand awareness and credibility in the specialist media.

Solution

Working alongside the client’s brand, marketing team and comms team, we:

Outcome

Following the range of comms and PR activity, we achieved positive sentiment coverage in a large number of B2B and local media publications. This included well known publications, such as Retail Gazette, 365 Retail and Yorkshire Post.

Client

National greetings card and gift retailer

Services

Project

Raising brand awareness
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