National flooring retailer

The unveiling and launch of a high street homeware brand

Situation

Let’s Talk were tasked with launching a high street homeware retailer to the national press and also a range of influencers. The client’s request was that we should generate stand out media coverage as well as deliver a huge jump in social chatter and grow an engaged social media community of interior design advocates. In addition, one of the main aspirations was to drive traffic to their website.

Solution

Firstly, a PR and communications plan was created and executed to launch the new brand strategy. A creative campaign with interior designers was delivered, aligned with current TV adverts.

Our tactics included commissioning a national survey into people’s interior habits, the results of which we used in a number of ways:

An influencer campaign ran alongside the initial launch to generate press engagement and new visuals for the channels.

We also targeted product placement opportunities in national print and digital media features on interior trends and expert tips were drafted to react to journalist requests.

Outcome

We achieved over 65 pieces of coverage in publications including the Times, House Beautiful, Period Living, Real Homes and Good Homes.

One of the transformation campaigns with an influencer reached over 750,000 people, via Instagram Reels and Stories. The client received an influx of customer imagery which we leveraged to help amplify the brand across their socials.

Client

National flooring retailer

Services

Project

Brand awareness
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