London healthcare clinic

Newsworthy PR that delivers

Leading London Healthcare

Situation

Let’s Talk were approached to provide a comprehensive PR and communications service to one of Europe’s leading healthcare clinics.

Solution

Working with the leadership team we developed a PR strategy to enhance their brand profile in their specific field of medicine. Communication of the brand’s core values was identified as critical due to the competitive and sensitive nature of their field. In addition, we wanted to identify and leverage appropriate media opportunities to build brand awareness, trust and loyalty.

To achieve this, we employed a number of tactics, including:

  • Development of messaging strategy and brand story
  • Identification of key story pillars and content principles
  • Media relations solutions:
    • Offering timely and expert comment on topical issues
    • Positioning of clinic director as thought leader
    • Identifying opportunities for newsjacking
  • Script writing for promotional video content
  • Research and writing of patient case studies
  • Corporate profiling, including individuals as well as a business expansion story
  • Ongoing competitor analysis and news landscape scanning
  • Production of written content for new website
  • Social media influencer liaison and management

Outcome

To date we have achieved over 200 pieces of media coverage.

This includes:

Radio:

  • BBC Radio 4’s Woman’s Hour
  • BBC Radio 5 Live
  • BBC Radio 2
  • LBC

Print:

  • The Guardian
  • The Telegraph
  • Sunday Telegraph
  • Mail on Sunday
  • Independent
  • i Newspaper
  • Scottish Daily Mail

TV:

  • BBC Breakfast (live – all regions)
  • BBC News
  • Newsnight

Client

London healthcare clinic

Services

Project

Raising brand awareness
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