European telecommunications company

How to use PR strategically to support the growth of a business

Leading European Telecommunications Company

Situation

The growing telecoms brand were looking for a comprehensive PR and communications service, initially to cover the UK and Ireland. This scope subsequently widened to include Spain too.

Solution

Working with the senior management team, we developed a PR strategy in support of the 5-year business plan.

To help support the brand in their drive for growth and moving into new business sectors, we employed a number of tactics:

We were also involved with bringing in a Spanish PR agency partner to work alongside and service this new territory.

Outcome

To date we have achieved over 142 pieces of coverage in B2B publications, including Insider Media, City AM, Facilities Management, ShelfLife (Ireland), Smart Buildings Magazine, Property Week, IT Pro, British Marine Magazine and Expansion, as well as Spanish publication Redes & Telecom. We also secured an interview on Channel 5 News.

In addition, we continue to see significant growth of the firm’s LinkedIn account, which we set up and gained over 3,000 followers in less than 18 months.

We increased traffic to their website by nearly 30% in the first six months and three of the key service pages started ranking on Google for the first time, thanks to our ongoing content marketing and SEO work.

We continue to successfully support the sales teams with content and a wide range of business development and stakeholder engagement activities.

Client

European telecommunications company

Services

Project

Supporting business growth
Let's Talk Communications Logo

Know how we can help? Great – let’s talk.
Curious about what we have to offer? We love helping businesses grow, so get in touch and let’s see what we can do together.

Call us: 07942 341511